Running live · amazon.in
ProjectApex reads your ad account through the night and leaves one short list waiting: what to stop paying for, what deserves more, and which campaigns ran out of budget before lunch. Nothing is changed at Amazon until you approve it.
(Sources)
No scraping, no browser extension, nobody signing in as you — just Amazon's own reporting, read through the access you grant it.
(The problem)
A report tells you ACoS went up. It does not tell you which search term did it, which campaign ran out of money at two in the afternoon, or what to do before Friday. Every line here is a decision instead, with the clicks, the spend and the sales that argue for it sitting beside it — so you can disagree in ten seconds. And it tells you when it does not know: you get a blank, not a zero dressed up as a fact, so you never approve a change on evidence that is not there.
95days of history
(Control)
You are letting software near the account your business runs on. Four things make that a reasonable thing to do.
Changes are proposals until you approve them. You read the list, keep the ones you agree with, and send them as a single batch — the rest simply stay where they are. On day one it cannot touch your account at all; it can only show you what it found. You turn writing on when you are ready, and letting it act without asking you is a separate decision, made later, if you ever make it.
It remembers what your bid was before it touched it. Your old budget. Whether that campaign was running or paused. Change your mind at eleven at night and it goes back exactly as it was, in one click, with nothing for you to remember. And if it cannot say for certain what it is about to overwrite, it does not send the change at all — that is the difference between a revert and a guess that quietly restarts something you had stopped.
Set one ceiling for the whole account, and a tighter one for the campaign you are nervous about. It is checked against every keyword and product target you own, not just the ones spending loudly — the worst overbids are usually the quiet ones. Nothing can loosen a limit you set: if something tries, it tells you which limit stopped it and leaves your number alone, instead of quietly bending it into a different one.
No price on a product? It refuses to launch rather than invent a starting bid. A campaign too new for its sales to have finished arriving? It shows the spend and the clicks and leaves ACoS blank until those days have settled — until they are old enough for their sales to have been counted — because Amazon charges you for the click today and credits the sale up to fourteen days later. You will see blanks. Every one of them is a decision you were about to make on a number that was not real yet.
One rule runs under all four: if it cannot show you why, it does not ask you to approve it — and if it could not put a change back, it does not make it.
(How it works)
Five steps a day. Four of them happen without you, and the last one takes about ten minutes.
Your campaigns, keywords, search terms, budgets and placements come across through the day, so nothing you look at in the morning is a week old.
six reads a day · 07:00 to 22:00
It works out how your account actually converts and what your ads actually return, instead of assuming the numbers everyone repeats online.
your conversion rate · your ACoS · your ceiling
Terms taking clicks and never selling. Terms worth promoting. Bids adrift of the return you asked for. Campaigns running out of budget before the day is over.
five ways your money leaks · all five checked nightly
Each one becomes a plain line you can read in a few seconds, with the clicks, spend and sales that make its case sitting beside it.
one list · ready before you are
You tick the ones you agree with and press approve once. Coffee, a dozen lines, one button — it makes the changes at Amazon, keeps what it replaced, and the rest of the day is yours.
ten minutes · reversible · logged
Miss a night. Miss a week. Nothing queues up and nothing needs restarting — the next morning's list simply covers what you missed.
(Screens)
That is the whole product. There is no fifth screen where the real work is supposed to happen.
What is waiting on you this morning, and what it will do to your spend if you say yes.
The whole list in one place. Narrow it to what you care about, tick the ones you want, approve them together.
Put a product in front of buyers on a budget you set, and see what the ads sold against what would have sold anyway — whenever your order data is complete enough to say so.
Everything that changed, when, whether you or the rules did it — and a button to put any of it back.
Send your agency the exact screen you are arguing about — filters, dates and all — instead of a screenshot they can talk their way out of.
(Overnight)
You wake up to what it found. Letting it act on any of that without you is a separate switch, and it starts off.
It reads every search term your ads paid for and blocks the ones that never turn into an order. The bar comes from your account, not from folklore: this one converts at 3.6%, so a good keyword can go 64 clicks without a sale. Cut at ten, as the advice online says, and you kill your winners. Measured here, 2026-08-07.
A term that converted becomes a keyword of its own, in the campaign that earned it, at a bid your margins support — and it is blocked back where it came from, so your own ads stop bidding against each other for the same shopper.
Bids move toward the return you asked for a step at a time, not in one lurch, and every proposal shows the bid your economics support next to the one you are paying now.
Amazon reports how much of the day each campaign stayed in budget. When one stops serving early you see it the next morning, with Amazon's own estimate of the sales it missed — not a hunch about demand.
The top of search and a rival's product page are two different businesses averaged into one ACoS. It splits them apart and sets the bid adjustment from what each one actually returned.
Tell it to leave a keyword alone and it stays left alone — no cuts, no raises, no quiet exceptions later.
lakh a month in missed sales, at least
Fourteen campaigns ran out of money before the day ended. Amazon's own estimate of the missed sales: Rs 5.9 to 17.8 lakh a month. Found here, 2026-08-07 — an opportunity, not a promise.
reads a day
From seven in the morning to ten at night, and not one of them needs you to press anything.
of orders accounted for
Shipped orders matched to what was in them, so a product's real sales sit beside its ad spend. Below 98% it withholds the comparison instead. Measured 2026-08-19.
(Evidence)
Everything below was measured on a live Amazon account, on a date, on data still sitting in the database. It is one account — its owner's — so there are no logos here and no customer counts.
01 / 04
Seventy-two keywords and product targets on this account were bidding above the maximum its owner had set. Sort by spend, the way every report does, and you find one of them — because the worst overbids are quiet, low-volume targets nobody scrolls down to. This checks all of them. It found 71.
Live amazon.in account, 2026-08-17
Product pages took the most spend at the worst return: Rs 27.8 lakh at 19.1% ACoS, against Rs 17.1 lakh at 12.0% at the top of search. One blended campaign number hides that completely. Splitting them apart put 50 bid changes on the list the first morning it ran.
95 days of placement history, live account, 2026-08-08
Amazon charges you for the click today and credits the sale up to fourteen days later, so the newest days always read expensive. Checked against Seller Central, the current day has come in at several times its settled value. Everything you approve here is judged on settled days.
Live amazon.in account, checked against Seller Central, August 2026
It works while you sleep. It reads the last thirty days of your account from scratch — every campaign, keyword, search term and placement — in about half an hour, and then does it five more times before the day is out. Three ordinary runs took 20, 38 and 29 minutes, with nothing failing in any of them.
Worker logs, 2026-08-13 to 2026-08-14
One account, one marketplace, one catalogue. Every figure here can be recomputed from the data underneath it. None of them is a forecast for your account, and nobody should sell them to you as one.
(Pricing)
Same engine on every plan. What changes is how much of the decision you keep.
Connect it, read what it finds, change nothing.
₹4,900/mo
Choose SignalThe list, the goals and the rules. You press approve.
₹12,900/mo
Choose ControlLet it act on the parts you have stopped arguing with.
₹29,900/mo
Choose AutopilotIndicative pricing; final figures are being set.
Every plan runs on your own Amazon access, in your own database. There is no Seller Central password to hand over, and you can withdraw the permission at Amazon whenever you like.
(Questions)
Answered straight, including where the answer is no.
(Next)
It is sitting in reports Amazon deletes on a schedule. What nobody reads before then stops existing anywhere, including at Amazon.
Connect your Amazon account and the first list is waiting the next morning. Nothing is changed until you approve it.