Account performance
PPC Spend
PPC Sales
ACoS
TACoS
Total Sales
ROAS
Clicks
CPC
Deltas compare against the previous period of equal length.
Decisions
Needs you
Nothing open
Nothing open. The engine re-runs six times a day.
Campaign performance
Campaign performance
All campaigns · Day
Top movers
vs. the previous period
Where the money went
Ad-type breakdown
Spend, sales and efficiency by ad product
Ad-product mix over time
Each day's spend split three ways — the total is always 100%, so this reads shift, not scale