New product goal — ProjectApex

Objective

What the engine optimises for, and what to call this goal.

Goal name

Target ACoS %blank uses your marketplace default

Budget

How spend is divided across the products in this goal.

Advanced allocationMove budget from this goal’s campaigns that Amazon reports stay in budget all day, to the ones it reports running out. The goal’s daily total stays the same. Appears as recommendations you approve, not as automatic changes.

Products

Campaigns are built per ASIN; each selected SKU gets its own product ad.

0 SKUs

No products in this window.

Keywords

Optional. Seeds launch the keyword campaign immediately; excludes block discovery waste.

Seed keywords

0 total

These launch the keyword campaign immediately, so it does not wait on the Auto campaign to discover them. A list per match type: exact is where you bid up on a query you trust, broad is where you go looking.

Exact0

Only this exact query. Bid highest here — it is the one you trust.

Phrase0

Queries containing this, in order. Middle ground on reach and cost.

Broad0

Widest reach and where discovery happens. Bid lowest.

Exclude keywords

0 total

Applied to the Auto and product-targeting campaigns only, so a term you block from discovery can still earn in the keyword campaign. No cap.

Negative exact0

Removes exactly this query and nothing else. The safe default.

Negative phrase0

Removes every query containing this. Kills a whole theme at once.

Competitor ASINs

0 targets

Leave this empty and no product-targeting campaign is created. A product-targeting campaign with nothing to target cannot serve an ad, so the goal stands up two campaigns instead of three and the budget splits between those.

Target these ASINs0

One ASIN per line. Your ad appears on their product pages, bid at the PAT campaign's opening bid.

Stay off these ASINs0

One ASIN per line. Applied to the Auto and product-targeting campaigns, the two that can place an ad on a page you did not choose.

Automation

How much the engine may do without asking.

ManualRecommendations only. Nothing is staged for you.Approve each changeThe engine stages changes and waits. You review and apply them.AutopilotThe engine decides on its own: with the account-wide automation switch on, this goal’s proposals are accepted and staged automatically — they leave the suggestions inbox without you clicking. They are sent to Amazon only when the write switch is also on; until then the staged sets wait unsent, readable in the drawer. Same guard rails as a manual apply, and every automated change appears in the change log marked “Auto”. With the automation switch off, this setting does nothing yet.

Blueprint

Updates as you choose. Nothing is created yet.

campaigns to stage

NameNot set

Optimise forROAS

Target ACoSDefault

BudgetStrict control

ProductsNone yet

KeywordsNone

Competitor ASINsNone

AutomationApprove each change

Every campaign is created paused. Nothing spends until you enable it, and nothing reaches Amazon until you approve the staged change set.

Name the goal and pick at least one product to continue.